Go Beyond Borders Wins Gold at Cannes

CNN International’s ‘Go Beyond Borders’ campaign wins Gold at the 2010 Cannes International Advertising Festival.

The campaign was created and realized by the agency HEIMAT, Berlin, around the anniversary of the Fall of the Berlin Wall. The ‘Go Beyond Borders’ campaign was recognized with Gold in the category “Media Lions/Best Use of Ambient Media: Large Scale” and with Bronze in the category “Outdoor Lions/Ambient: Special Build”.

The Cannes Media Lions award comes on the heels of several recent awards for CNN’s campaign, including a Gold Statue in the “Content and Contact” category and a Bronze Statue in the “Design” category at the CLIO awards 2010; a Gold Medal at Golden Award of Montreaux 2010 in the “Best Use of Ambient Media” category and two Bronze and three merits at Germany’s prestigious advertising awards ADC Wettbewerb 2010 (Art Directors Club).

"This campaign is a great example of how CNN's promise can be put into practice; To Go Beyond Borders is to make that extra effort, to be truly creative, to think differently and do something unexpected." said Mark Haviland, Marketing Director CNN International EMEA. "That's what CNN stands for and this campaign was true to that goal."