Bloomberg's American feed is primarily broadcast from the network's ultra-modern and hi-tech studios and headquarters in New York. The feed is broadcast across both North and South America, with Brazil being the only country still with its own opt-out. The channel has a distinct focus however, on the North American markets, and only briefly covers those from South America. As part of Bloomberg's global output, around twelve hours of programming originates from the New York studio's on an average weekday.
The network's morning pre-opening bell programming was formerly simulcasted in a paid programming arrangement in the United States by the USA Network until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E!, where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.
Bloomberg Television's US network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009.